The Two Best Tools for Blogging

Keyboard Yeah, I know. At the end of my last post, What to write about on your real estate blog, I promised an article on blogging time management.

That article is 90% complete. But as I was writing it, I got to thinking (uh oh).

There are tons of tools out there that help make blogging more efficient. Do a Google search and you’ll find them.

But that’s not the point in this article. The point here is to present you with the two best tools you can use for your real estate blogging adventure.


The two best tools, ever, for successful real estate blogging are: 1) your brain; and 2) your keyboard.

No, I’m not trying to be a smart ass.

Seriously folks, if you want to have a successful (and I don’t care how you chose to define “successful”) real estate blog you have to use your brain, and you have to write.

(Or use a camera – video or still. Although I think, for now, it’s much harder to get ranked in search engines if all you do is video or still photography).

There are few absolute truths in this world, but here are two for you:

  1. Real estate blogging is hard work.
  2. There is no shortcut, no magic pill.

If you want success in this space, you are going to need to work your ass off, be consistent, not be afraid to experiment – and fail, have thick skin, write – a lot, and think.

If you want to pay someone hundreds to thousands of dollars for a custom Facebook page, or a visually appealing blog or web site, or some automated system to Tweet, accumulate “friends” or “followers”, then knock yourself out. But while you are writing checks, keep in mind that none of that stuff is going to do damn thing if you don’t write, engage, and work.

This real estate blogging thing is a marathon folks, not a sprint. If you think you can start a blog today and have the phone ring tomorrow, don’t bother wasting your time.

To be successful in real estate, you don’t have to blog. You don’t have to be on Twitter, LikedIn, Facebook or any other site.

But you do have to generate prospects, you have to know what you’re doing, you have to understand your market – and your clients. And you know what? You have to work your ass off.

You can’t just throw money at this, or any other method of prospecting, and expect it to work. The Internet isn’t magic. You don’t just hang a web site out there and expect the phone to ring or the inbox to light up. What you do is read, study, grow, try, evaluate, adjust and try again. Rinse and repeat.

Need some help from tools, systems, processes and training along the way? Fine. Nothing wrong with that.

But nothing is going to substitute for your brain, and your keyboard.

PS: I’ll still post the time management article. I just had to get this out of my head.

Photo Credit: john_a_ward on Flickr. CC Licensed.

About Jay Thompson

Jay is a Real Estate Broker (Phoenix, AZ area), father, husband, friend to many, enemy to a few. Author of the award winning blog, Phoenix Real Estate Guy, he is also a serial blog commenter and social media fan boy. Jay abhors yard work, but love kittens and driving too fast.
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37 Responses to The Two Best Tools for Blogging

  1. I would have said Google Reader and a video camera

  2. Stupid says:

    This may be the stupidest article I've ever read. How about trying to be helpful next time?

  3. Elizabeth says:

    (Hee! Stupid.)

    Love it, Jay, this is so true and I have to regularly remind myself. No, my numbers aren't racing upwards, but they are slowly climbing and I have consistently good feedback. so I need to keep writing. and keep writing. and keep writing. and continue to believe that because I work hard at engaging with my audience in my own special way, it will eventually pay off. 😀
    My recent post Game Changer Stir-Fry

    • Jay Thompson says:

      Keep on believing Elizabeth. It will pay off. You are one of the better writers out there in the real estate space. Seriously. You're funny, engaging and real. Don't ever give that up for some "formula" or anything of that like.

  4. Joey says:

    Jay, have you tried Rapid Video Blogging by Gideon Shalwick and Yaro Starak? If so, would you mind sharing your experience? Thanks.

  5. Jay Thompson says:

    Thanks Bill, and a great point. There are a LOT of abandoned blogs out there. I see them all the time on active web sites where there is a blog tab in the navigation. Click on that and it shows the most recent post was published in 2007. How does that look to a potential client?

  6. jeffreybdouglass says:

    Blogging is all about the process. It is hard work and not for most agents. I have given up recommending it to friends and associates – it just is too much effort to make it worthwhile unless you have a passion for writing and giving back to the community at large.

    For me blogging takes a solid hour each day and the on-going commitment to try and provide useful information to the consumer, even if it does not benefit me directly.

    You said it best…

    "This real estate blogging thing is a marathon folks, not a sprint. If you think you can start a blog today and have the phone ring tomorrow, don’t bother wasting your time.

    To be successful in real estate, you don’t have to blog. You don’t have to be on Twitter, LikedIn, Facebook or any other site."

    At the end of the day it is about our relationships and ability to get the job done, there are many paths to success.
    My recent post Have You Registered Your Cell Phone For County Emergencies

  7. @TonyLazz says:

    So – not just an RSS feed collector and a flickr link? Kidding. Consistency, for me is the hardest part. Writing comes in waves it seems. And the troughs are at times deep. I find analytics are a great tool to see the who what and where of readers/ visitors. Helps to understand how they are getting to the blog and what they are looking for. Still a neophyte here.
    My recent post Number 97 – Naperville Wine Festival

  8. Sometimes I just stare at my keyboard waiting for my brain to kick in, some days it does and some days it doesn't when I am not in the mood to write I just won't. I will keep myself occupied with less strenuous activities on the brain.
    My recent post Reasons it’s good time to buy

  9. joshuagamen says:

    Thank you Jay! This post is very encouraging to me!(as someone who is just starting with the whole blog thing)

  10. Mark Caley says:

    A blog gives you something to talk about to clients/prospects/SOI in person, on the phone, by email, or in mailings while you build your following. Your mention in your TechSavvyAgent interview of your blog as the hub of your marketing efforts was excellent advice. It doesn't have to be a stand alone, especially in the early days when there is little/no following.
    My recent post San Antonio Tops Houston- Dallas- Austin

  11. Video ranks rather well thanks to a little secret called transcribing that YouTube does to it's video. Still hit or miss on exact transcriptions. How ever if you enunciate keywords and tag correctly you will rank.
    My recent post Asheville Homes Is Experiencing Technical Difficulties

  12. Amen, brother. At 594 posts and counting. And some days coming up with something to write is the hardest thing to do. But this forces me to be creative and think outside the box – not bad qualities for a Realtor! I have seen a ton of blogs start strong and then die, presumably because there is no magic pill, and it is indeed hard work — much harder than the author probably realized.

    Just like you said.
    My recent post The San Bruno Fire- A Textbook Example of How Mutual Aid Works

  13. Great post Jay. I've come to the realization that no matter how hard i try to be a good real estate blogger, it all comes down to using my brain, being creative, learning about important topics or current news or events that interest people, and practice practice practice. All in due time and i have a feeling this blog will help me greatly! Thanks!
    My recent post Comment on Austin Luxury Owner Financed Homes – Jumbo Loans Made EASY! by Woodland Hills Mortgage Loan

  14. I've been teaching blogging and social media in my office. Every time I have a class on blogging, I start by reminding everyone that blogging isn't going to get them clients overnight. It takes a lot of commitment and if they aren't prepared to do the work, they are wasting their time and shouldn't bother.

    I think it helps both sets of people: 1) the ones who are given permission to not do this thing they keep hearing they should do and 2) the people who decide to give it a try go into it with their eyes wide open.
    My recent post This Month in Real Estate September 2010

  15. Alex Aguilar says:

    Great post Jay, it's so true about this being a marathon and the bottom line is that it's not easy. This is a difficult business and the internet is extremely competitive!!!
    My recent post What a difference 3 years can make

  16. atlantareia says:

    Jay, where is a good place to get those snazzy, royalty free stock photos you use with your blog articles?
    My recent post Don’t Miss Our Oct 4th Atlanta REIA Main Meeting You’ll Be Sorry If You Do!

  17. Awesome post. An inspiration to do my best and strive to get better with blogging. It does take a ton of practice and if you look at recent posts compared to a year ago, you can see the improvement in writing etc.

  18. People do llike to throw money at things and hope for success don't they? I learned early on that my time would be better spent at tasks that are free. Of course they do take more time but in the long run the rewards are way better.

  19. John Void says:

    This is very informative. Great! and thanks


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  24. IFTTT is one of the best tool on the market to automate the posting on multiple real estate social properties. Use this as a content syndication network and you will win!
    My recent post Web Marketing for Real Estate Businesses on The Philadelphia Main Line

  25. Roberto says:

    Do you want an app that will double your real estate profits? It is called realbench, just go to google and search for REALBENCH REAL ESTATE APPLICATION it will be the first result to come up, or go to the apple store (iPhone) or google play (other phones) and type REALBENCH.

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