Getting Comments on your Blog. Or not.

WritingRead enough about blogging, and you’ll see posts, comments and questions that typically sound like this:

“How can I get more comments on my blog?”

“My blog must suck, no one ever leaves comments.”

“So-and-so must be a better blogger than I am. He/she always get a ton of comments.”

And so on and so forth.

Just today yesterday on Active Rain (a large real estate network) there was a “featured post” titled, 10 ways to get more comments on your blog post.

It’s a good article, and I can’t really disagree with anything the author wrote.

But here’s the deal….

Does it really matter if your blog gets lots of comments?

The second article ever posted to this very blog you are reading right now was, What is Your Goal? In that post we discussed how your blog needs to have a SMART goal. Is “number of blog comments” a reasonable goal for a real estate blog?

Not in my opinion.

Don’t get me wrong. I LOVE getting blog comments. The interaction and learning they can provide are invaluable, and are part of what separates a blog from a static, “traditional” web site.

But let’s think this through…

My main blog, The Phoenix Real Estate Guy (TPREG), gets a reasonable amount of comments. Not in the amount of some mega-blog along the lines of Mashable, Tech Crunch, etc. but it does OK for a real estate blog.

Let’s look at a little data for TPREG:

From January 1 through October 31, 2010

  • Unique visitors = 607,960
  • Page views  = 1.4 million
  • Comments left = 3,086

Over three thousand comments left this year. That’s about 300 per month, or 10 per day. That doesn’t sound too bad.

But take a look at that visitor count and do some simple math…

607,960 / 3,086 = 197

So, one out of every 197 visitors leaves a comment. Or 1 comment for every 453 page views.

In other words, the vast majority of blog readers never leave a comment. Given that many people have commented dozens of times, the actual number of visitors per comment is likely much higher. But let’s just call it one comment for every 200 visitors for the sake of simplicity.

And the majority of those comments are from other real estate agents. Yes, sometimes real estate buyers and sellers comment. More often, they email or phone.

Comments rarely turn into clients.

This was my “number 11” that I added in the comments to the Active Rain post. And I’m sticking with it:

11. Don’t obsess over comment count. Realize the VAST majority of blog readers never leave a comment. Focus on calls to action that appeal to real estate buyers and sellers and get them to make contact in some way.

I’d trade 500 comments by other agents for 1 phone call, email, or home search registration by a potential home buyer or seller…

Any thoughts?


Photo Credit: lowjumpingfrog on Flickr. CC License.

About Jay Thompson

Jay is a Real Estate Broker (Phoenix, AZ area), father, husband, friend to many, enemy to a few. Author of the award winning blog, Phoenix Real Estate Guy, he is also a serial blog commenter and social media fan boy. Jay abhors yard work, but love kittens and driving too fast.
This entry was posted in Philosophical Musings. Bookmark the permalink.

45 Responses to Getting Comments on your Blog. Or not.

  1. Pingback: DeedStreet RE NewsRoll 11/18/10 | DeedStreet / Blog

  2. A post about commenting on blogs? Sounds like comment bait to me.
    After almost 6 years of running a real estate blog I've found that the best "comments" aren't those that are written at the end of the post. The best comments are the long emails from complete strangers asking for more clarification or thanking you for the explanantion. The best comments are phone calls from "lurkers" hiring you to be their agent after becoming a fan of your blog.
    A successful real estate blog is tied to a successful real estate business. It's not about the number of fans, AR points, or comments. It's about selling houses.
    Any new blogger should thank you for the sage advice.
    My recent post Leavenworth Real Estate Sold Homes October 2010

  3. Prudent says:

    Definitely worth reading it, very informative,
    Regards, Prudent Real Estate

  4. Tony says:

    You know what, I have seen in my life that commenting some thing is really easy job. But it become very important on what topic you are commenting. If you have some thing really good to share that others can also have advantage out of it than that comment is some thing useful information to site visitors, which will give them some information,and when you are getting comment it seems that you work, or you think the way others are doing which is really helpful.
    Comment's should always be informative keep that in mind. Because your comment can give others the new vision to face the world. Thank you

  5. Bianca says:

    Hi, Geordie Romer is correct about the serious readers who really appreciate the info by emailing.
    But those are like one in a million literally. 1 visitor in a million will find time to thank you personally. (and that doesnt attract readers if they don't know about it)

    But having a lot of comments will show new visitors that a lot of people are following the blog which in turn attracts more visitors. I wouldn't have commented here if I didnt see the other comments. I would've just assumed that this blog was one of those millions of blogs that are never updated and the author stopped posting.

    Bianca from Eton Properties

  6. At the end of the day, what matters is the number of visits on your site by human beings.
    My recent post Resolving the Residential Condo Property Disputes by Ravinder Tulsiani

  7. Steve Petrus says:

    The title of this post is great. Several person visit this blog because of the title. Blog commenting is the best way to get some backlinks in your site or blog.

  8. burgh85 says:

    You are specialize in homes for sale in tri cities. and also good thinks about people will find nature trails, a park like atmosphere, community swimming pool and much more.Finally…have fun!

    real estate kingsport tn

  9. Vacation rentalsWe hope you will enjoy our large list of holiday apartments and vacation rentals. All of our short term rentals are from private owners, but we manage their vacation apartments, which assures quality furnished apartments.

  10. Thank you for the good article post!
    My recent post Home for Sale with 5 Acres in Pioneer TN

  11. enes says:

    thanks for share

  12. Lili Banani says:

    This is a great post that begs for thoughtful comments. I started blogging in March and am still waiting for my first comment! My readership has increased and have received a couple of new clients from the site, but it's frustrating not to receive feedback from readers. You make a good point about having a goal for your site – thanks again for your post!
    My recent post The Next Generation of Boston Development Plans

  13. I have seen in my life that commenting some thing is really easy job. But it become very important on what topic you are commenting. If you have some thing really good to share that others can also have advantage out of it than that comment is some thing useful information to site visitors, which will give them some information,and when you are getting comment it seems that you work, or you think the way others are doing which is really helpful.
    My recent post Villa for sale

  14. Robin Kit says:

    When a new house is bought or a real estate property is newly acquired, one of the major concerns for the people is to make it suitable for use. Most people do the acquiring to accommodate themselves in the houses while a few convert the piece of property for the business purpose. Mountford Pigott

  15. Jean Mayier says:

    When featuring topics in blog only few people care to leave a comment. Eventually comments are mostly moderated.

    Custom Home Builders San Antonio

  16. Maria Adkins says:

    Excellent post, currently working on a site for a investment company and Have seen some great inspiration!!! Thanks indeed.
    Laith Salma

  17. Real Estate says:

    Real estate remain the global importance with growing competition and growing challenges .
    Laith Salma Real Estate

  18. This beginners guide to publishing a blog is a wealth of information especially those First time home buyer. This was very helpful for newbie bloggers and provides a great starting point. Will mention your post on my next blog post. Thank you. Have a good day

  19. rosemarie164 says:

    This is informatics, sharp and apparent. I think that Everything has been described in thorough method so that readers could get highest possible details and discover many items. Have you published any site on new subject .As i can assess your quality creating.This is one of the best sites I have go through.congrats for a very meaningful.
    First time home buyer

  20. Helen Bartow says:

    The writer has published a great post. You made your factor and not much to talk about. It’s like this widespread fact that you can not dispute with in reality not widespread, everything has its different. Thanks for this details.
    KB Homes

  21. Norma164 says:

    First of all i would like to thank you for the great and informative entry. I have to admit that I have never heard about this information I have noticed many new facts for me. Thanks a lot for sharing this useful and attractive information and I will be waiting for other interesting posts from you in the nearest future. Keep it up.
    First time home buyer tax

  22. Claudine164 says:

    It depends on the content of the article if its interesting then I would probably leave a comment as a deep appriciation to the article and also the publisher itself.

    Michigan movers
    My recent post Williamsburg Moving Companies

  23. Ellington19 says:

    Factual realty investment articles & programme holographic by experienced true demesne investors. Housing purchase & marketing, foreclosures, place loans, HELOC, abode research.

    Security Screens
    My recent post Mitchell Aluminium Guarantee

  24. I just discovered this incredible weblog post and I should say to you thank you very|extremely much for giving this 1 to us.
    My recent post Eagle Creek Short Sale

  25. Jana Shobnom says:

    You are post a very important article, Thank you for your sharing an important blog!
    Jana Shobnom
    "Laith Salma"

  26. Paula Farris says:

    Typically real estate blogging gets higher views than ordinary blogs now a days almost 80% of every individuals is looking for real estate properties and blogging is one of the easiest way to find it.

  27. Jan20 says:

    This is my first visit to your site. Thanks a lot and keep sharing the information. Keep updating the information for all of us.

    ZVN Properties

  28. Real Estate Blog Pro: a collection of material to help the new, and advanced, real estate blogger succeed…

  29. elanvacations says:

    Nice Blog Keep it up

  30. Trichy Flats says:

    Thanks for giving such a good information..
    Trichy Flats

  31. Charles says:

    Lots of good information and very helpful to me. Great read!
    My recent post Mount Pleasant, SC – Long Term Price Trend

  32. Nat says:

    Thanks for the numbers you gave to show the facts with comments rarely turn into clients.
    My recent post 6LL Navy Mid-weight Cotton Webbing

  33. Ven says:

    Visitors to your page is more important then just getting tons of comments.

  34. Comments that actually contribute to the conversation can add useful information or points of view to the blog post, but the majority of blog comments don't actually do that.
    My recent post The Cornerstones of Real Estate Marketing Success

  35. I always love stopping by to see the terrific quality content that you are producing. Tx.|

  36. your post is very useful article for blog comments, I have gain lot of subjects from this article regrading blog comments. Thank you for your posting blog

  37. Bruno says:

    When you are talking about Real Estate Boom then must check here Miami Home For Sale Hundreds of search options available: map, photos, neighborhood information on all listings and Get direct leads from home sealers

  38. It is such a great post on the Real Estate! You may try American Dream Homes, Inc. and it is a full-service Orlando property management company and real estate brokerage. It will give you best experience in the end. Thanks for the head up!

  39. Real Estate says:

    Depending on your comps, the criteria might vary. I am a realtor in California and i can tell you about a website, which is the Most accurate home value website in United States, you can order online for Neighborhood comps

  40. devansh says:

    I found your blog very helpful for my research on cyber security. After reading your blog I got motivation to try my hands on providing information on the same topic, so I would like to provide my blog address for some upgradition from such a prestigious site of yours. link-

  41. sekhar developers says:

    You have shared really a informative content. Keep it up.splendid lakedew

  42. Simpson Carol says:

    Blog comments are helpful but not that necessary depending on the niche. You need to prioritize your goal. Like having a
    diet plan in a week.

  43. Real Estate says:

    I accept those comments which are related with my niche i.e Real Estate Company in Calgary so the comment should be relevant to the blog.

  44. HomeIA says:

    Homeia is a website that organizes and publishes real estate content thoughtfully to make it much quicker for you to find the information you want, when you want it. Contact top real estate agents in Minnesota today

  45. Pakar SEO says:

    Poin luar biasa dengan artikel. Pertahankan kerja luar biasa. Pengeposan semacam ini sangat membantu untuk semua orang.

Leave a Reply

Your email address will not be published. Required fields are marked *